Sony airs first stop-motion animation ad directed by Wes Anderson showing us how mobile phones really work

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  • March 22, 2012 at 4:09 pm

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Sony "Made of Imagination" ad by Wes Anderson

Sony has just released the first ad in its new “Made of Imagination” campaign set to promote the company’s Xperia smartphones. Sony enlisted the help of director and writer Wes Anderson — if you haven’t watched his movies you’re missing some of the most incredible and quirky films of all time. Wes is responsible for The Royal Tenenbaums, Darjeeling Limited and last, but not least, the stop-motion classic Fantastic Mr. Fox.

In creating the Sony ads, Wes interviewed the most imaginative amongst us, a bunch of kids that is, and used his stop-motion animation experience to bring their ideas to life. Children were asked how they believe Sony’s Xperia handsets work and this first ad comes courtesy of 8-year-old Jake Ryan. We don’t wanna spoil it for you, so lets just say that what makes the device tick are hundreds of tiny little robots.
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Sony Xperia S 4.3-inch Android smartphone is shipping now globally

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  • March 21, 2012 at 4:49 pm

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Sony Xperia S - transparent strip close-up

The Sony Xperia S began its lengthy road to the market back in November, when it was it was initially known as the Nozomi. Well the Playstation-certified Android smartphone has finally started shipping today to retailers globally.

We have to admit that the Xperia S is one of the best looking smartphones out there, thanks to its unique translucent navigation bar running along the bottom half — though still not as good looking as the Xperia Glass concept.
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Sony 3.7-inch Xperia Sola smartphone does touch navigation from afar (video)

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  • March 13, 2012 at 4:50 pm

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Sony Xperia Sola Android smartphone in red lying down

Sony has just unveiled a new smartphone in its Xperia NXT series. The Xperia Sola is a 3.7-inch Android smartphone coming in between the 3.5-inch Xperia U and the 4-inch Xperia P. The Sola shares a lot of the design cues that we’ve come to love in recent Xperia smartphones, though it’s missing the transparent acrylic strip at the bottom that we first saw in the high-end 4.3-inch Xperia S.

Nevertheless, the Xperia Sola has something unique. It’s the first smartphone to feature “floating touch” navigation technology. That is the device can sense a finger above the display and allows users to move an on-screen cursor by hovering a finger above the screen, you then tap the screen to navigate.
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