X10 | Stuff-Review

Fujifilm X10 Japanese commercial (video)

December 4, 2011 at 4:12 pm

A dark and cinematic commercial has aired in Fujifilm’s home country for their latest high-end point-and-shoot digital camera. The Fujifilm X10 makes a journey through the streets, and behind the alleys, of Hong Kong, as a girl shoots an off the beaten path day in the metropolis.

Our take on the advertisement, which you’ll find after the break: it’s as unique as the camera itself. If you do feel inspired by it, you might want to check out the work of Nobuyoshi Araki and Daido Moriyama for some more interesting visuals.
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Fujifilm X10 unboxing video, not for the faint-hearted

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November 14, 2011 at 6:08 pm

We won’t hide the fact that the “Fuji Guys” are our favorite internet duo. Billy and Greg are two people who obviously love their job, and who wouldn’t when that would entail getting your hands on the latest Fujifilm shooters and demonstrating them for the world to see. After their last 16 minute video demonstration of the new Fujifilm X10 high-end point-and-shoot camera, the Canadian pair returns with a painstakingly detailed unboxing video of the X10.

If you enjoy lusting over every piece of kit that comes with the X10 and of course the camera itself, you’ll find the video right after the break. As a reminder, the X10 is not a simple run-of-the-mill compact camera. It offers tons of controls, a manual 4x optical zoom f2.0-2.8 Fujinon lens, optical viewfinder, image stabilization, built-in ND filter, magnesium alloy body and a sexy retro design. The X10 is already up for sale for $599.

The full 6 plus minute unboxing video is after the break.
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Fujifilm X10 digital camera November release date and price revealed

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October 8, 2011 at 7:46 am

The X10, Fujifilm’s new high-end point-and-shoot camera, was announced in September with a possible October or November release date and unknown pricing. Well, we now have some more concrete information for you. The X10 will be priced at $600 in the US, with an early November release date — both B&H and Adorama agree on the date and pricing. The price is quite steep if you consider that the Canon S95 and the Panasonic LX5 now retail for around $350-380. Nevertheless the X10 is quite unique as it features an optical viewfinder, 7 blade aperture system, a host of manual controls and shares the X100‘s retro looks and build quality (real world review of the X100 here).

The UK release date is more specific, with Amazon UK listing the X10 to ship on November 11th for £500.

If you are pondering on adding Fuji’s new compact to you camera arsenal, check out this 16 minute video and our initial coverage of the Fujifilm X10.
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Fuji Guys tackle the Fujifilm X10, 16 minutes of unadulterated gadget lust (video)

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September 11, 2011 at 6:26 pm

The “Fuji Guys”, a.k.a. Billy and Greg from Fujifilm Canada, have posted a video demonstrating the new FinePix X10. There is a lot of marketing hype in the video, but you get to spend 16 minutes learning about every aspect of the new high-end point-and-shoot camera.

We’ve made particular note of:

Standard optical viewfinder, no information overlay.
High precision 4x manual zoom using a metal cam-driven mechanism. Twist lens zoom ring to turn the camera on. Optical image stabilisation.
7 blade aperture system but no built-in ND filter.
1cm macro.
Magnesium alloy construction and metal lens cap like the X100.
Software and buttons similar to the X100 with some improvements, mode dial instead of shutter speed dial. Fuji has kept the dedicated ‘Raw’ button… why?
1080p video 30fps.

Video is after the break for your enjoyment.
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Fujifilm FinePix X10 premium point-and-shoot camera announced

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September 1, 2011 at 6:12 am

Fujifilm has just announced the FinePix X10 (previously rumored as the X50), a new retro looking point-and-shoot camera, which can confidently claim to be the younger brother to the X100. The X10 goes directly in the category of high performing compact zoom cameras, together with the Olympus XZ-1, Panasonic LX5, Nikon P7100 and Canon S95. The X10 will feature the largest sensor size for a point-and-shoot, 2/3-inch 12-megapixel EXR-CMOS sensor offering sensitivity up to ISO 12,800 — the other P&S’ above have sensor sizes of around 1/1.8-inch. Fuji has paired this with a 28-122mm (4x zoom) f/2-2.8 Fujinon lens featuring a newly developed optical stabilization mechanism.
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Fujifilm FinePix X50 to be the smaller and more affordable zoom brother to the X100 camera

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August 22, 2011 at 2:33 pm

Fujifilm undeniably rocked the digital camera world with its retro looking FinePix X100 digital camera. The X100 went against the flow, with Fuji opting for complexity and a fixed focal length lens, and in the end the bet paid off. Unfortunately the X100 is out of most people’s budget at around $1,200. Fujifilm is now said to announce a smaller and cheaper but still capable retro looking camera, the X50.
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