The premise behind Sony’s WhiteMagic LCD display technology is simple, add a white subpixel to the standard red, green and blue subpixel arrangement and improve both brightness and power efficiency, win-win. We first covered WhiteMagic RGBW displays while we were looking at the LCD inside the new Fujifilm X-Pro1 digital camera, and Sony has now integrated the technology in its own 4-inch Xperia P Android smartphone.
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